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Willmer, Wesley K. – New Directions for Institutional Advancement, 1981
A synthesis of critical advancement concerns is presented: leadership-based advancement; clarity of purpose; marketing to advance; selling the small college; comprehensive financial development; the advancement process; and using consultants wisely. Sources for additional information are provided. (MLW)
Descriptors: Consultants, Financial Support, Fund Raising, Futures (of Society)
Willmer, Wesley K. – Currents, 1993
Ten keys to strengthening advancement efforts in small colleges include clarifying institutional mission; knowing and articulating your market position; maintaining a long-term focus; staying aware of global trends; establishing total institutional commitment; allocating adequate resources; promoting leadership; building a selectively…
Descriptors: Administrator Attitudes, College Planning, Consultants, Higher Education
