The relationship among preadmission characteristics of students, admission policies, and different measures of success during college was studied at nine colleges: Bucknell University, Colgate University, Hartwick College, Kalamazoo College, Kenyon College, Occidental College, Ohio Wesleyan University, University of Richmond, and Williams College. An overview is provided of the first phase of the study, which focused on the effect of personal qualities on admissions decisions for about 25,000 applicants to the nine colleges. For the 4,814 students who subsequently enrolled, the effect of personal qualities on college success was assessed in the second study phase. After describing some prototype studies on success in college, the question of how to measure success in college is addressed. Information is provided on the students' accumulated record of achievement over 4 years, including yearly grade point averages and attainment measures, scholarship, leadership, and significant accomplishments. Consideration is given to the prediction of yearly grades and the question of whether nonacademic, preadmissions information was helpful in predicting college success. The students' view of success and practical implications of the findings are also discussed, along with a proposed recruitment strategy. The questionnaire is appended. (SW)