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Wilkins, Stephen; Huisman, Jeroen – Journal of Studies in International Education, 2011
The majority of international branch campuses are located in competitive higher education hubs, such as Singapore and the United Arab Emirates. Many find themselves having to recruit students regionally, and some, even globally, which results in them competing head-to-head with the home campuses of well-respected Western universities. The purpose…
Descriptors: Foreign Countries, Student Recruitment, College Students, Foreign Students