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Direct linkWilkins, Stephen; Huisman, Jeroen – Studies in Higher Education, 2021
Late entry into a market is an institution strategy that has been little researched in the context of higher education. The purpose of this research was to identify and analyse the different positioning and differentiation strategies adopted by late entry institutions to gain a competitive advantage. The sample consisted of seven campuses…
Descriptors: Foreign Countries, Multicampus Colleges, Global Approach, Universities
Wilkins, Stephen – International Journal of Educational Management, 2020
Purpose: The purpose of this paper is to discover how higher education institutions may segment the market in a competitive higher education hub and to assess the usefulness of strategic group analysis as an analytical technique for market and competitor analysis. As a case example of a competitive higher education market, this research…
Descriptors: Foreign Countries, Competition, Higher Education, Strategic Planning
Wilkins, Stephen; He, Lan – Journal of Studies in International Education, 2022
The purpose of this research is to investigate the extent to which universities actively encourage students to participate in study abroad at an international branch campus (IBC) owned by the university. We suggest that the quality of information on study abroad provided by an institution in its website may be a good indicator of the institution's…
Descriptors: Student Mobility, Study Abroad, Multicampus Colleges, Content Analysis
Wilkins, Stephen – International Journal of Educational Management, 2020
Purpose: The research aims to assess the achievements and challenges of international branch campuses (IBCs) to date and to consider how IBC development may progress in the future. Design/methodology/approach: The article presents a review of the scholarly and grey literatures on IBCs. The commentary and discussion is structured around the…
Descriptors: International Education, Multicampus Colleges, Educational Development, Educational Objectives
He, Lan; Wilkins, Stephen – Journal of Studies in International Education, 2018
All universities must achieve legitimacy, as this is essential to attract students, staff, and resources, including funding. To achieve legitimacy in transnational higher education, universities must conform to the rules and belief systems in the host countries. Adopting a case study approach, this research aims to investigate the different…
Descriptors: Higher Education, International Cooperation, International Education, Multicampus Colleges
Urbanovic, Jolanta; Wilkins, Stephen; Huisman, Jeroen – Studies in Higher Education, 2016
The spread of the neo-liberal ideology internationally has encouraged increased marketisation of higher education systems right around the world. With marketisation promoting competition, efficiency and revenue generation, many countries have begun to recruit more foreign students. Higher education has moved towards becoming a profitable commodity…
Descriptors: Neoliberalism, Marketing, Competition, Foreign Countries
