Studies conducted between 1956 and 1966 indicate that what students learn in college is determined by an interaction of individuality and norms common to peer groups, and that identification of individual characteristics leads to the discovery of student subcultures. An important developmental stage during late adolescence is the consolidation of identity. In today's era of social change, a student finds individual development difficult because he may resist roles already accepted by society, and college environments may or may not help him in his search for a self-fulfilling role. A student's personality and his sharing of perceptions and values of the world with others links him to a subculture group. A comparison of subculture groups at different campuses was made--based on personality types and the extent to which students identified with their respective institutions -- in order to identify important attributes that produce a common environment or set of values. Findings reveal that (1) 90% of college students value college in terms of social and monetary gains--the degree is more important than the education it is supposed to reflect, (2) some subgroups form through residential proximity or family social status and others through major fields of study, and (3) there are two major forms of subcultural deviant behavior: political activists (who confront society) and disaffiliates (who withdraw from society); both are considered as alienated groups seeking distinctive identities. (WM)