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Direct linkWhalen, D. Joel – Business and Professional Communication Quarterly, 2020
This article is the first in a two-part series. It features 13 teaching innovations selected from the 60 "My Favorite Assignments" presented at the 2019 Association for Business Communication's annual international conference in Detroit, Michigan. Pedagogy presented includes experiential learning methods to teach how to deliver peer…
Descriptors: Conferences (Gatherings), Assignments, Teaching Methods, Business Communication
Tanner, John F.; Whalen, D. Joel – Marketing Education Review, 2013
This paper demonstrates a strategy to speed teaching innovation transfer between marketing educators. Nine teaching innovations presented at the Society for Marketing Advances 2012 Annual Conference are offered in a brief catalog form. The reader can also download support materials at www.salesleadershipcenter.com/research.html#mer-tm13/.…
Descriptors: Marketing, College Students, Educational Innovation, College Faculty
