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Direct linkWhalen, D. Joel; Drehmer, Charles – Business and Professional Communication Quarterly, 2023
This article offers readers 11 classroom teaching innovations presented at the 2022 Association for Business Communication's (ABC's) Annual International Conference. Sessions were held online and on-site in Tampa, Florida, USA. Readers will find unique developments in teaching techniques--all designed to enhance students' communication skill…
Descriptors: Assignments, Conferences (Gatherings), Business Administration Education, Professional Associations
Whalen, D. Joel – Business and Professional Communication Quarterly, 2018
This article, the first of a two-part series, offers readers 13 teaching innovations debuted at the 2017 Association for Business Communication's annual conference in Dublin, Ireland. Assignment topics presented here include communication strategy and message-packaging skills, deep communication insights, and career and personal development.…
Descriptors: Foreign Countries, Conferences (Gatherings), Professional Associations, Business Communication
Tanner, John F.; Whalen, D. Joel – Marketing Education Review, 2013
This paper demonstrates a strategy to speed teaching innovation transfer between marketing educators. Nine teaching innovations presented at the Society for Marketing Advances 2012 Annual Conference are offered in a brief catalog form. The reader can also download support materials at www.salesleadershipcenter.com/research.html#mer-tm13/.…
Descriptors: Marketing, College Students, Educational Innovation, College Faculty
