Findings contradict previous research and textbook advice on the importance of using quotes rather than paraphrases in writing newspaper stories. (RB)

Concludes that editors and publishers should put more emphasis on the availability of their product if they want to increase circulation. (RB)

Four experiments tested reader reaction to selected newspaper design techniques, including jumps, wraps, type style, and picture size. The results implied that a newspaper striving for the highest overall readership of its stories will get the best results by keeping jumps to a minimum and running larger pictures. (RL)

Random samples of 786 Indianapolis, Indiana, residents and 413 residents of The Netherlands were interviewed in a study of media-related gratifications. Although the Dutch and American cultures and media systems differ considerably, a number of striking similarities emerged in the findings of this study, including similarities for the relative…