Differences in attitudes, perceived behavioral control, social norms (i.e., influence of others), and intent to engage in good residential landscape fertilizer practices were examined among people with high- and low-exposure to water bodies (blue space). Florida's residential fertilizer users are exposed to stormwater retention ponds, lakes, and…

Extension professionals help important agricultural sectors across the country resolve challenges using science-based practices that enhance environmental and social wellbeing while supporting businesses. Nursery and greenhouse growers comprise one of the largest sectors of U.S. agriculture, and this group is challenged to conserve water without…

Extension provides personalized educational services collectively known as individual contact teaching (ICT), yet these services often are not evaluated. This article presents results from pilot testing of an approach for evaluating ICT. Extension representatives and clientele provided data on ICT events, primarily office consultations and…

Most educational programs are designed to produce lower level outcomes, and Extension educators are challenged to produce behavior change in target audiences. Social norms are a very powerful proven tool for encouraging sustainable behavior change among Extension's target audiences. Minor modifications to program content to demonstrate the…

This study tested the effect of four short videos appealing to environmental values on home irrigation users' intent to use good irrigation and fertilization practices. The videos were largely ineffective, and there was only a small effect on one of the behaviors within the fertilizer loss treatment group. Implications point to a need for…