Back in the 1990s, when Bill Clinton was president and the internet was still a novelty, college recruitment was remarkably low-tech. Most prospective students visited high school guidance offices, wrote away for information about schools, attended college fairs, and visited campuses they were considering. Most admissions and recruiting activities…

With tuition on the rise, Auxiliary Services departments at a variety of colleges and universities are proving that they can innovate and still save their parent institutions cash. Primary areas of innovation include: (1) With advancements in technology, institutions are moving campus purchasing programs into the wireless space; (2) As junk mail …