As the national economic climate worsens, and college and university endowments, coffers, and funding sources shrink, schools are forced to get the most out of every dollar. That means that administrators are bending over backwards to see that all new investments provide maximum return on investment (ROI) over the long term. Campus eCommerce is no…

Back in the 1990s, when Bill Clinton was president and the internet was still a novelty, college recruitment was remarkably low-tech. Most prospective students visited high school guidance offices, wrote away for information about schools, attended college fairs, and visited campuses they were considering. Most admissions and recruiting activities…

Nowadays, college and university auxiliary services departments are turning to text messaging types of technologies to move a host of programs and offerings into the mobile environment. A July 2007 study by Youth Trends indicated that 95 percent of college freshmen come to school with a cell phone or other handheld device, and 78 percent of them…