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Van Houten, Ron – Journal of Applied Behavior Analysis, 1988
Introduction of prompts in the form of specific signs and stop line bars at a crosswalk was designed to influence motorists to stop further back when yielding right-of-way to pedestrians, and resulted in an almost 80 percent reduction in motor vehicle-pedestrian conflicts at the selected location. (JW)
Descriptors: Behavior Change, Cues, Pedestrian Traffic, Safety Education