Computer Industry Sees Higher Education as Tough but Lucrative Market for Products.

Turner, Judith Axler

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ERIC Number: EJ354331

Record Type: Journal

Publication Date: 1987

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Computer Industry Sees Higher Education as Tough but Lucrative Market for Products.

Turner, Judith Axler

Chronicle of Higher Education, v33 n39 p1,18-19 Jun 10 1987

Interviews with computer-company officials and a survey show that: despite higher education discounts, computer companies make money; colleges offer computer companies intellectual capital; students take hardware and software preferences with them into jobs; higher education influences computers built and sold; and higher education is a "refreshable" market for computers. (MLW)

Descriptors: College Students, Computer Software, Computer Uses in Education, Computers, Higher Education, Industry, Marketing, Merchandising, Microcomputers, Retailing, School Business Relationship, Surveys, Technological Advancement

Publication Type: Journal Articles; Reports - General

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A