Approximately 500 people participated in a study that examined the relationship between generalized uses-and-gratifications statements and specific magazine reading behaviors. The subjects responded to a telephone survey that elicited information concerning demographics, media usage, and reactions to 14 uses-and-gratifications statements that had…

Prompted by the lack of use and gratification studies that have concerned themselves with an examination of newspaper-related behaviors such as subscribing versus not subscribing, buying single copies versus not reading at all, and weekday versus Sunday newspaper readership, a study conducted a telephone survey of 543 persons to determine whether…

A study collected data from 763 door-to-door interviews to test hypotheses about the uses and gratifications associated with newspaper readerships. In the interviews, respondents were identified demographically, asked about their newspaper reading behaviors, and asked to reply to a series of uses and gratifications statements on why they read…