In direct replication of a previous study investigating newspaper readership and uses-and-gratifications statements, this study interviewed a parallel random sample from the same market as the initial study using the same questions. A telephone survey of 557 adults was conducted by trained undergraduates enrolled in an advanced research methods…

Approximately 500 people participated in a study that examined the relationship between generalized uses-and-gratifications statements and specific magazine reading behaviors. The subjects responded to a telephone survey that elicited information concerning demographics, media usage, and reactions to 14 uses-and-gratifications statements that had…

Since the concepts of surveillance (international information and keeping up with the job that the government is doing), diversion (being entertained and killing time), and interaction (people learning more about themselves) have been developed for newspaper and television but not necessarily for magazines, a study applied 14…