Descriptor
| Social Values | 6 |
| Television Research | 5 |
| Social Attitudes | 4 |
| Authoritarianism | 3 |
| College Students | 3 |
| Racial Attitudes | 3 |
| Television Viewing | 3 |
| Cross Cultural Studies | 2 |
| Democratic Values | 2 |
| Dogmatism | 2 |
| Foreign Countries | 2 |
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Source
| Journal of Black Studies | 1 |
Author
| Surlin, Stuart H. | 6 |
| Leckenby, John D. | 2 |
| Berlin, Barry | 1 |
| Squire, Larry A. | 1 |
| Tate, Eugene D. | 1 |
Publication Type
| Speeches/Meeting Papers | 5 |
| Reports - Research | 3 |
| Information Analyses | 1 |
| Journal Articles | 1 |
| Tests/Questionnaires | 1 |
Education Level
Audience
Laws, Policies, & Programs
Assessments and Surveys
| Rokeach Value Survey | 1 |
What Works Clearinghouse Rating
Download full textTate, Eugene D.; Surlin, Stuart H. – 1975
This study was conducted to test the relationship between dogmatism and agreement with the television character Archie Bunker among adult Canadians. It was hypothesized that highly dogmatic Canadians would demonstrate the same identification with Archie Bunker that highly dogmatic viewers from the U. S. demonstrate, and it was also hypothesized…
Descriptors: Adults, Audiences, Cross Cultural Studies, Dogmatism
Leckenby, John D.; Surlin, Stuart H. – 1978
Some critics of broadcasting assert that the authoritarian dimension of entertainment television encourages viewer passivity and the uncritical acceptance of negative social values on the part of some viewers. This paper reviews the research on this topic and presents two new studies that tested the authoritarian impact of entertainment…
Descriptors: Attitude Change, Authoritarianism, Broadcast Television, College Students
Leckenby, John D.; Surlin, Stuart H. – 1975
The nature of incidental social learning in television viewers of "All in the Family" and "Sanford and Son" was the focus of this investigation. Seven hundred and eight-one racially and economically mixed respondents from Chicago and Atlanta provided the data source. Telephone interviews attempted to assess viewer opinions of…
Descriptors: Adult Learning, Authoritarianism, Black Attitudes, Incidental Learning
Peer reviewedSurlin, Stuart H. – Journal of Black Studies, 1988
Analysis of a questionnaire administered to 168 Jamaican college students reveals that they seem to reflect a societal profile of high authoritarianism. Respondents who do not share this antidemocratic personality perspective exhibit an attitude of powerlessness and alienation, yearn for societal change, and adopt a higher level of…
Descriptors: African Culture, Alienation, Authoritarianism, Black Education
Surlin, Stuart H.; Squire, Larry A. – 1987
A study examined the relationship between social and material values and attitudes toward television advertising. Using the Rokeach Value Survey Form E, 157 Canadian college students ranked the 18 terminal and 18 instrumental values in order of their importance as guiding principles for life. The values were classified as either material, social,…
Descriptors: Advertising, Aesthetic Values, College Students, Cultural Influences
Surlin, Stuart H.; Berlin, Barry – 1989
A study was conducted to determine whether there was a significant difference in perceptions and values between Canadian and American television audiences. Respondents were first and second year college university students at the University of Windsor, Ontario, and Canisius College, Buffalo. Two types of personal values were looked at: general…
Descriptors: Audience Response, Comparative Analysis, Cross Cultural Studies, Cultural Context
