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Surlin, Stuart H. – Journal of Black Studies, 1988
Analysis of a questionnaire administered to 168 Jamaican college students reveals that they seem to reflect a societal profile of high authoritarianism. Respondents who do not share this antidemocratic personality perspective exhibit an attitude of powerlessness and alienation, yearn for societal change, and adopt a higher level of…
Descriptors: African Culture, Alienation, Authoritarianism, Black Education
Surlin, Stuart H.; Squire, Larry A. – 1987
A study examined the relationship between social and material values and attitudes toward television advertising. Using the Rokeach Value Survey Form E, 157 Canadian college students ranked the 18 terminal and 18 instrumental values in order of their importance as guiding principles for life. The values were classified as either material, social,…
Descriptors: Advertising, Aesthetic Values, College Students, Cultural Influences