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Surlin, Stuart H.1
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Surlin, Stuart H.; And Others – 1978
A study was conducted to document the existence of the "reverse modeling" principle of television viewing behavior whereby children, rather than parents, determine the television viewing choices for family members. Through telephone interviews, 284 adult respondents were questioned regarding their knowledge of the television advisory…
Descriptors: Audiences, Behavioral Science Research, Children, Parent Child Relationship