Descriptor
| Attitudes | 3 |
| Media Research | 3 |
| Advertising | 2 |
| Mass Media | 2 |
| Publicize | 2 |
| Beliefs | 1 |
| Bias | 1 |
| Broadcast Industry | 1 |
| Broadcast Television | 1 |
| Commercial Art | 1 |
| Commercial Television | 1 |
| More ▼ | |
Source
| Journalism Quarterly | 1 |
Author
| Surlin, Stuart H. | 3 |
| Gordon, Thomas E. | 1 |
| Kosak, Hermann H. | 1 |
Publication Type
| Speeches/Meeting Papers | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedSurlin, Stuart H.; Gordon, Thomas E. – Journalism Quarterly, 1977
Finds that "low-energy information seekers" of differing values are favorably oriented toward direct reference--or attacking--political and commerical advertisement. (KS)
Descriptors: Advertising, Attitudes, Individual Characteristics, Media Research
Download full textSurlin, Stuart H.; Kosak, Hermann H. – 1974
Advertisers and other mass media communicators are interested in the potential cognitive and affective effects of various graphic designs, specifically relating to the recall of information and the attitude toward information presented. This study deals with the respondent's recall of information contained within an advertisement as well as the…
Descriptors: Advertising, Attitudes, Commercial Art, Communications
Surlin, Stuart H. – 1973
The highly rated television program series, "All in the Family," was used to test the relationship between attitudes espoused by televised characters and attitudes held by viewers of this type of television programing. On the basis of survey questionnaires, it was condluded that people who hold dogmatic and, especially, racist beliefs find…
Descriptors: Attitudes, Beliefs, Bias, Broadcast Industry
