Descriptor
| Social Values | 2 |
| Television Research | 2 |
| Adults | 1 |
| Advertising | 1 |
| Aesthetic Values | 1 |
| Audiences | 1 |
| College Students | 1 |
| Cross Cultural Studies | 1 |
| Cultural Influences | 1 |
| Democratic Values | 1 |
| Dogmatism | 1 |
| More ▼ | |
Source
Author
| Surlin, Stuart H. | 2 |
| Squire, Larry A. | 1 |
| Tate, Eugene D. | 1 |
Publication Type
| Speeches/Meeting Papers | 2 |
| Reports - Research | 1 |
| Tests/Questionnaires | 1 |
Education Level
Audience
Location
| Canada | 2 |
Laws, Policies, & Programs
Assessments and Surveys
| Rokeach Value Survey | 1 |
What Works Clearinghouse Rating
Download full textTate, Eugene D.; Surlin, Stuart H. – 1975
This study was conducted to test the relationship between dogmatism and agreement with the television character Archie Bunker among adult Canadians. It was hypothesized that highly dogmatic Canadians would demonstrate the same identification with Archie Bunker that highly dogmatic viewers from the U. S. demonstrate, and it was also hypothesized…
Descriptors: Adults, Audiences, Cross Cultural Studies, Dogmatism
Surlin, Stuart H.; Squire, Larry A. – 1987
A study examined the relationship between social and material values and attitudes toward television advertising. Using the Rokeach Value Survey Form E, 157 Canadian college students ranked the 18 terminal and 18 instrumental values in order of their importance as guiding principles for life. The values were classified as either material, social,…
Descriptors: Advertising, Aesthetic Values, College Students, Cultural Influences
