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| Stevenson, Robert L. | 1 |
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Stevenson, Robert L.; Ahern, Thomas J. – 1979
The agenda setting hypothesis of mass media effects, which maintains that the mass media set the agenda of public discussion and determine which items are to be discussed and which ignored, was tested. Agenda was defined as an attribute of individual respondents to be compared with those of various media. In a preliminary study, a group of 59…
Descriptors: Communication (Thought Transfer), Content Analysis, Information Utilization, Mass Media
