Studies of newspaper reading in three communities in North Carolina were undertaken in light of the fact that newspaper reading has declined relative to population growth since World War II. In each instance, the respondents had available a relatively small local afternoon daily and a larger morning metropolitan daily. Results of the study showed…

As part of an international study of world news flow undertaken by the International Association for Mass Communication Research, a content analysis was conducted of foreign news stories in the largest circulation newspapers in Mexico, Brazil, and Argentina, as well as in six papers in the United States, and of material from the files of…

The agenda setting hypothesis of mass media effects, which maintains that the mass media set the agenda of public discussion and determine which items are to be discussed and which ignored, was tested. Agenda was defined as an attribute of individual respondents to be compared with those of various media. In a preliminary study, a group of 59…