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Spilka, Rachel | 3 |
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Journal Articles | 3 |
Guides - Classroom - Teacher | 2 |
Reports - Research | 2 |
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Spilka, Rachel – Technical Writing Teacher, 1989
Argues that technical writing instructors teaching audience awareness should introduce students to a variety of pedagogical strategies. Describes four common strategies for teaching audience awareness, ranging from instructions to "consider your audience" to real rhetorical situations. (MM)
Descriptors: Audience Analysis, Audience Awareness, Higher Education, Teaching Methods
Spilka, Rachel – Technical Writing Teacher, 1988
Discusses theoretical exigencies for observing writer-reader interactions in the workplace. Describes measures to study how corporate engineers adapt discourse to a multiple audience. Discusses research that challenges assumptions about technical writing, and translates findings into heuristics for teaching multiple audience analysis and…
Descriptors: Audience Analysis, Audience Awareness, Audiences, Business Communication

Spilka, Rachel – Journal of Business and Technical Communication, 1990
Examines the role of orality in multiple-audience analysis and adaptation. Finds that interaction is the central means of analyzing and adapting discourse to multiple audiences, fulfilling rhetorical and social goals, and building and sustaining a corporate culture. Suggests that orality is more potent than literacy in composing behavior and…
Descriptors: Audience Awareness, Audience Response, Business Communication, Communication Research