Discusses theoretical exigencies for observing writer-reader interactions in the workplace. Describes measures to study how corporate engineers adapt discourse to a multiple audience. Discusses research that challenges assumptions about technical writing, and translates findings into heuristics for teaching multiple audience analysis and…

Examines the role of orality in multiple-audience analysis and adaptation. Finds that interaction is the central means of analyzing and adapting discourse to multiple audiences, fulfilling rhetorical and social goals, and building and sustaining a corporate culture. Suggests that orality is more potent than literacy in composing behavior and…