Written and spoken language contains inherent mechanisms driving motivation. Accessing and modifying psycholinguistic mechanisms, links language frames to changes in behavior within the context of motivational profiling. For example, holding an object like an imported apple feels safe until one is informed it was grown in a toxic waste dump. Instantly linguistic processing changes the apples meaning to dangerous. Qualitative data change from static into dynamic measures of motivational changes. Linguistic cause-effect mechanisms dramatically enhance the results and meaning of qualitative research methods, resulting in new applications for behavioral engineering, including opinion polling, persuasive marketing campaigns, individual psychotherapy and executive performance coaching. Motivational mechanisms, especially linguistic frames, engineer deliberate and predictable improvements in outcomes, impossible with popular statistical methods. [For Part 1, see EJ800202.]