This paper describes the dissemination effort that has resulted in the extensive use of the Student Team Learning Program, an instructional process designed for the purpose of improving race relations in desegregated schools. Various attributes of the program that have enhanced its adoption in over 1000 school districts are examined and the effectiveness of differing dissemination strategies is considered. The roles of the National Diffusion Network, the Race Desegregation Centers, State Departments of Education, Emergency School Aid Act programs, regional educational laboratories, and administrators and teachers in the dissemination process are reviewed. The report concludes with a discussion of the implications of this project for the dissemination of other educational innovations. It is suggested that the development of adequate educational technology will help solve many dissemination problems. (Author/APM)