This research study examined ways in which exposure to a children's television show (Misterogers' Neighborhood) would enhance the spontaneous imaginative play of children after several weeks. The project, which is detailed extensively elsewhere, involved a comparison of three groups of preschool children in a day care center who either: (1) watched Misterogers daily for two weeks in a group; (2) watched Misterogers with an adult serving as a kind of intermediator and translator; or (3) watched no television but engaged in make-believe exercises with a teacher. Additional investigative procedures involved regular meetings with the parents which afforded the opportunity to obtain data on television viewing habits and on personal attitudes toward sex role in child rearing and toward the personal and social self-worth of the parents. A second phase of the investigation involved observing the children during the Misterogers programs to see what kinds of materials held their attention. Finally, intervention procedures included the establishment of parent groups that met through the following year to provide help in learning to use the television medium more effectively. Findings for each phase of the project are discussed, and implications of the study are presented. (SDH)