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Consumer Economics1
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Journal of Applied Behavior…1
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Foxall, Gordon1
Saevarsson, Hugi1
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Brand Placement and Consumer Choice: An in-Store Experiment
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Sigurdsson, Valdimar; Saevarsson, Hugi; Foxall, Gordon – Journal of Applied Behavior Analysis, 2009
An in-store experiment was performed to investigate the effects of shelf placement (high, middle, low) on consumers' purchases of potato chips. Placement of potato chips on the middle shelf was associated with the highest percentage of purchases. The results confirm the importance of item placement as a factor in consumers' buying behavior.…
Descriptors: Consumer Economics, Experiments, Evaluation, Intervention