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Direct linkSigurdsson, Valdimar; Engilbertsson, Halldor; Foxall, Gordon – Journal of Organizational Behavior Management, 2010
An in-store experiment was performed to investigate the effects of a point-of-purchase display on unit sales of dishwashing liquid. The experimental conditions consisted of periodically placing two copies of the same display in convenience stores and supermarkets. The results were unanticipated; point-of-purchase displays did not change relative…
Descriptors: Retailing, Visual Aids, Advertising, Purchasing
