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Download full textShoemaker, Pamela J.; Mayfield, Elizabeth Kay – 1987
Intended to aid theory building in the study of influences on news content, this paper examines how five basic theoretical approaches to studying news content can be integrated into J. Herbert Altschull's assertion that mass media content reflects the ideology of those who finance the media. The paper notes that Altschull's theory accounts for the…
Descriptors: Content Analysis, Cultural Influences, Financial Support, Ideology
PDF pending restorationShoemaker, Pamela J.; Mayfield, Elizabeth Kay – 1984
To better understand the effects of the media on audiences, five media sociology theoretical approaches to the study of influences on media were investigated by looking at tests of the approaches in three journals over the last 10 years. The mirror approach predicted that the media would accurately represent reality, but, while accurate, the media…
Descriptors: Communication (Thought Transfer), Content Analysis, Journalism, Mass Media
