NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 2 results Save | Export
Promoting Mr. "Chips": The Construction of the Teacher/Computer Relationship in Educational Advertising.
Peer reviewed Peer reviewed
Selwyn, Neil; Dawes, Lyn; Mercer, Neil – Teaching and Teacher Education, 2001
Discusses educational computer advertising developed by information and communications technology (ICT) firms in the United Kingdom, arguing that such advertisements present a disempowering view of teachers, which may well impact teacher use of instructional technology. The paper highlights four dominant themes: ICT as problematic and problem…
Descriptors: Advertising, Computer Uses in Education, Educational Technology, Elementary Secondary Education
Teaching with the Dream Machines: The Representation of Teachers and Computers in Information Technology Advertising.
Peer reviewed Peer reviewed
Dawes, Lyn; Selwyn, Neil – Journal of Information Technology for Teacher Education, 1999
Examined the depiction and positioning of teachers, technology, students, and information technology (IT) firms in educational information and communications technology advertisements, discussing the paucity of teacher representation within advertisements and the recurring representation of teachers and technology on a dream/nightmare basis, where…
Descriptors: Advertising, Computer Uses in Education, Computers, Educational Technology