Differences in help-seeking attitudes and coping strategies among White, African American, and Asian American college students, as well as within Asian Americans (Asian Indian Americans, Chinese Americans, and Korean Americans) were examined in the study. A sample of 2,661 students from a large Eastern university participated. Significant differences among racial groups and gender were found. African American students tended to have more positive attitudes toward seeking help than Asian Americans and Whites, whereas Asian American were more likely to use avoidance coping strategies than African American and Whites. On the other hand, differences among Asian American subgroups only occurred in help-seeking attitudes. Specifically, Korean Americans were more likely than Asian Indian Americans to seek out study skills training. Moreover, females, regardless of race, were more receptive of counseling as well as study skills and time management training, as well as less likely to implement avoidance coping strategies than males. Also, gender differences within Asian Americans revealed a similar pattern in help-seeking attitudes. Implications for counselors working with college students of color were also discussed. (Contains 39 references and 2 tables.) (Author)