Throughout history although Jews have always been a very small minority population, there has been a great amount of destruction and hate directed toward them. Most recently the use of the term "Jewish American Princess" (JAP) has raised a new cause for concern. This study examined the attitudes of college students towards students labeled as JAPs. The Situational Attitude Scale was used to measure the negative attitudes of non-Jewish college students (N=113) towards Jews and JAPs. Situations were presented in three forms in which the person was neutral, a Jewish person, and a JAP. Results were analyzed using multivariate analysis of variance. In 5 out of 10 situations, the subjects responded differently depending upon the form that they received. The results indicated that there were negative attitudes towards JAPs, but not towards Jewish persons. These results imply: (1) further clarification of the term "JAP" is needed; (2) further measurement of general anti-semitism on college campuses is needed to determine if differences exist between the campus and community environments; (3) further explorations of the effects of widespread usage of the term JAP on Jewish women are needed; and (4) campus-wide attempts are needed to combat prejudice. (ABL)