A study examined the extent to which college students differentially evaluated women in traditional, nontraditional, and unspecified occupations. It also investigated whether sex-role identification was a variable moderating the attitudes of students toward the kinds of occupations women selected. The Situational Attitude Scale for Women in Occupations and the Bem Sex Role Inventory (BSRI) were administered to 124 freshman university students. Students were classified as masculine sex-typed males, feminine sex-typed females, androgynous, or undifferentiated, using the BSRI. Data analyzed using two-way analysis of variance of occupational designation (form) and sex-role identification (role) yielded 18 items significantly different on role, 12 significantly different on form, and 4 significantly different on interaction of role and form. Results indicated women identified with nontraditional occupations were viewed less favorably than women identified with traditional occupations. Students with an androgynous self-concept were more likely to view women in any occupation more favorably. Masculine sex-typed males were most likely to hold negative attitudes toward women in any occupation and particularly toward women in nontraditional occupations. Results suggested that sex-role orientation had an impact on women's occupational choice and attitudes of male peers influenced women's career choice. (YLB)