College officials often assume that college students of the 1980's are radically different from their counterparts in the 1960's and 1970's, but attitude change is rarely measured. To study perceptions of peer group attitudes over the past decade, the responses of 310 white, incoming University of Maryland freshmen were compared to those of 204…

A study of subcultures among random samples of University of Maryland, College Park, students from 1969-70 to 1982-83 examined changes in distribution of four subculture types (vocational, academic, collegiate, and nonconformist) and possible differences between males and females. Although changes occurred, the differences between men and women…

Attacks the individual approach to changing perceptions and encourages an emphasis on environmental change within an institution. Suggests that colleges are not turning out people with social environment orientations and backgrounds. Discusses the role of a "change agent" and the importance of the role in training student personnel workers. (PC)