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Schmidt, B. June | 1 |
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Schmidt, B. June – 1981
A group of thirty-eight business educators from throughout Virginia evaluated recruitment materials designed to attract both male and female secondary students to office occupations. The materials were evaluated in reference to three factors: appropriateness for intended audience, accuracy and appearance, and sex stereotyping. Evaluation scores of…
Descriptors: Females, Males, Media Selection, Nontraditional Students