This survey of employers sought to determine recruiting trends of business, industry, and government among college graduates. Questionnaires were sent to 4,154 employers of which about 13 percent, or 545, responded. Highlights of the findings include the following: (1) for a second consecutive year employers predicted increased job opportunities for new graduates with greatest increases expected in petroleum industries, tire and rubber producers, hotel, motel and recreational facilities; and chemical- and electronic-related industries; (2) despite economic improvement, employers are poised for restructuring, reorganization and, downsizing if needed; (3) most successful recruitment techniques were on-campus interviewing, referrals from current employees, job listings posted with college career services and internship programs; (4) employers expected a 3.0 or better grade point average; (5) "people" skills were heavily valued in potential employees including strong team work and communication skills; (6) computer skills were valuable assets for graduates; (7) employers found that new graduates expected too much money, were unwilling to spend time in apprenticeship positions, resisted starting at the bottom of an organization, and regularly lacked interest; (8) successful graduates understood employers' needs and showed themselves as solutions to employers' problems. (JB)