Institutions already cater to the technology needs of students. According to the 2008 Campus Computing survey, 60 percent of colleges and universities offer pervasive or near-pervasive wireless; computers are as ubiquitous as water bottles; course management systems have become one-stop shops for class content; few classrooms lack projectors; and many programs are trying podcasts, lecture capture, and Second Life. The pervasiveness of this technology on campuses today comes with a high price tag that must be paid by the IT organization, the school, or the student--and frequently all three. So, in order to survive the desert of diminishing budgets, it's essential to have a plan for catering to the computing expectations of current and incoming students. Knowing what matters to students can help IT prioritize potential investments and, likewise, eliminate those futile initiatives in search of users. However, predicting which technologies matter to students is easier said than done. Four higher education IT experts share how they are preparing for the coming generation of tech expectations.