Working on the digital side of higher education is high-profile. The value of the services being offered by the UMassOnline IT organization, for instance, has placed it in a leadership role, giving it "the opportunity to work with a variety of departments and divisions within the system, other local colleges and, of course, the higher education industry at large," says UMassOnline spokesperson Jennifer Brady. What's more, double-digit growth of the online programs has led to increased hiring and bumped-up promotion of existing staff, meaning greater opportunities for those inside the organization, or looking to enter from outside. While there are plusses to the "virtual" side of IT operations in higher education, negatives exist, too. This article takes a look at what one needs to consider when he is thinking about moving to an online adjunct of an institution.