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Scales, Alice M. – Educational Gerontology, 1996
Reading and television preferences of 58 adults over 65 and 39 younger adults were compared. More younger people watched entertainment programs. More older blacks than whites read religious materials and watched TV for news; more older whites read leisure materials and viewed entertainment. More older people disliked TV violence. Overall, most…
Descriptors: Older Adults, Racial Differences, Reading Habits, Television Viewing

Scales, Alice M.; Burley, JoAnne E. – Negro Educational Review, 1984
Discusses factors contributing to high level of illiteracy in Senegal. Reports on study of Senegalese reading habits--participants enjoy reading, read newspapers often, would like to read better, and would take reading improvement courses if they were offered. (CMG)
Descriptors: Adult Students, College Students, Foreign Countries, Illiteracy

Scales, Alice M.; Biggs, Shirley A. – Educational Gerontology, 1987
Elderly adults responded to the Survey of Elderly Reading Attitudes instrument. Most felt they had time to read, more married than single subjects reported buying magazines and daily newspapers, and more females than males reported reading advertisements without difficulty. (Author/KS)
Descriptors: Attitudes, Marital Status, Older Adults, Psychological Testing
Scales, Alice M.; Biggs, Shirley A. – 1983
The reading habits of 49 elderly adults were surveyed, using the SERA inventory, to examine two hypotheses: there is no difference among elderly adults' perceptions of their reading habits as related to factors of reading skill, preference, physical functioning, attention span/concentration, and emotional well-being, and there are no significant…
Descriptors: Literature Appreciation, Motivation, Needs Assessment, Older Adults

Scales, Alice M.; Rhee, Ock – Reading Psychology, 2001
Examines the reading habits and patterns of White and Asian American adults. Hypothesizes that when grouped by demographic variables, participants' responses about their reading habits and patterns would not differ. Concludes that gender, race, and education were predictors for participants' reading habits; education and race were predictors for…
Descriptors: Adult Literacy, Asian Americans, Cultural Differences, Higher Education
Scales, Alice M.; And Others – 1979
A study measured student awareness of a variety of reading and study skill elements: author attitude and bias, signal words, vocabulary, organizing to read, notetaking, mental imagery, and reading flexibility. It also established a reliability coefficient for the Survey of Study-Reading Habits instrument, a 15-item, 4-point Likert type scale…
Descriptors: Evaluation Methods, Higher Education, Measurement Techniques, Reading Habits
Scales, Alice M.; Zikri, Lawrence B. – 1986
Investigating the reading habits of adults in Egypt, East Africa, a study examined 294 Egyptians (233 males and 61 females) in post-secondary education in Cairo, and in the industrial cities of Shopra El-Khema, and Impapa, El-Giza. Marital status, sex, and occupation were used to group the subjects. Subjects completed a 29-item questionnaire…
Descriptors: Adult Literacy, Blue Collar Occupations, Developing Nations, Females