This module on owning and operating a bicycle store is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities are divided into individual activities, discussion questions, and a group activity. Units (and subject matter) in this module are Planning Your Business (products, service, customers, and competition; helpful personal qualities; legal requirements); Choosing a Location (customers; competition; personal considerations; specific site); Getting Money to Start (personal backgound information; business description; financial information); Being in Charge (staffing patterns; sales; repair work; hiring and supervising staff; other management tasks); Setting Prices (components of price; establishing a price; customer demand and competition); Advertising and Selling (customer needs; promotion; store appearance); Keeping Financial Records (importance of financial records; sales; credit sales; work orders; daily cash sheet); Buying and Keeping Track of Supplies (inventory selection; suppliers; inventory control and turnover; purchase orders; and Keeping Your Business Successful (profit and personal satisfaction; keeping track of profits; profit/loss statements). A summary and quiz complete the document. (A teacher's guide is available for this module.) (CT)