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Peer reviewedRyan, Michael – Journalism Quarterly, 1980
Results of two studies indicate that the way in which Likert scale data are scored can make a difference when statistical significance tests are used. The studies raise a number of questions about the use of Likert scales in communication research. (GT)
Descriptors: Attitude Measures, Communication Research, Media Research, Research Methodology
Peer reviewedRyan, Michael – Journalism Quarterly, 1979
Reports the results of a survey of 122 science journalists and 110 scientists regarding their attitudes toward science news coverage; notes that the attitudes of the two groups were remarkably similar. (GT)
Descriptors: Attitudes, Comparative Analysis, Journalism, Media Research
