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| Rubin, Alan M. | 21 |
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Download full textRubin, Alan M. – 1981
Data from 464 adults were analyzed to provide a more heuristic paradigm for mass communication uses and gratifications research in a study of the interactive nature of television viewing motivations, viewing behavior, and attitude gratifications. Factor analysis located five principal television viewing motivations: passing time, information,…
Descriptors: Adults, Behavior Patterns, Behavioral Science Research, Habit Formation
Rubin, Alan M. – Southern Speech Communication Journal, 1986
Indicates that (1) age and family control did not influence children's television viewing levels; (2) age influenced program preferences of children; (3) cartoon preferences related negatively to family control for the youngest groups; and (4) comedy and children's program preferences and television realism related positively to family control for…
Descriptors: Child Development, Family Environment, Family Influence, Family Relationship
Peer reviewedPerse, Elizabeth M.; Rubin, Alan M. – Journal of Broadcasting and Electronic Media, 1990
Describes two studies that examined how chronic loneliness influenced local news and soap opera viewing by nontraditional and traditional college students. The relationships between loneliness, media use, and interpersonal interaction are discussed, and discriminant analyses are presented that examined viewers' motives, attitudes, and activities…
Descriptors: Attitude Measures, Discriminant Analysis, Higher Education, Hypothesis Testing
Rubin, Alan M.; And Others – 1987
Cultivation theory states that television engenders negative emotions in heavy viewers. Noting that cultivation methodology contains an apparent response bias, a study examined relationships between television exposure and positive restatements of cultivation concepts and tested a more instrumental media uses and effects model. Cultivation was…
Descriptors: Affective Behavior, Audiences, Information Sources, Mass Media Effects
Hamilton, Neal F.; Rubin, Alan M. – 1989
Religiosity is a personality attribute that affects social attitudes and behavior. To examine whether religiosity also affects television use, a study administered questionnaires to 346 Christian conservatives, moderates, and liberals in six different churches in northeast Ohio during November and December 1987. The questionnaire measured…
Descriptors: Analysis of Covariance, Ideology, Mass Media Use, Programing (Broadcast)
Peer reviewedRubin, Alan M. – Journal of Broadcasting and Electronic Media, 1985
This study of U.S. college students' soap opera viewing habits investigated their motives; interrelationships among motives, audience viewing dispositions, and life patterns; whether viewing dispositions and life pattern variables explain viewing motives; and what multivariate structures explain relationships between viewing motives, viewing…
Descriptors: Attitudes, College Students, Content Analysis, Correlation
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