Psychological Predictors of Television Viewing Motivation.

Conway, Joseph C.; Rubin, Alan M.

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ429719

Record Type: Journal

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0093-6502

EISSN: N/A

Psychological Predictors of Television Viewing Motivation.

Conway, Joseph C.; Rubin, Alan M.

Communication Research, v18 n4 p443-63 Aug 1991

Explores the psychological origins of media gratification by examining how pertinent psychological variables help explain television viewing motivation. Finds that parasocial interaction, anxiety, creativity, sensation seeking's disinhibition dimension, and television affinity and exposure, helped to predict viewing motivation. (PRA)

Descriptors: Audience Response, Higher Education, Motivation, Predictor Variables, Television, Television Research, Television Surveys, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A