A Methodological Examination of Cultivation.

Rubin, Alan M.; And Others

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Peer reviewed

ERIC Number: EJ381870

Record Type: Journal

Publication Date: 1988

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A Methodological Examination of Cultivation.

Rubin, Alan M.; And Others

Communication Research, v15 n2 p107-34 Apr 1988

Considers two issues in cultivation research. Examines relationships between television exposure and positive statements of social perceptions, and tests a model of instrumental media uses and effects. Finds television exposure to be unrelated to social attitudes, while program selectivity is related to all social attitudes except interpersonal connection. (MS)

Descriptors: Communication Research, Higher Education, Interpersonal Communication, Mass Media Use, Models, Social Attitudes, Social Cognition, Socialization, Television, Television Research, Television Viewing

Publication Type: Journal Articles; Reports - Research

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Language: English

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