A Multivariate Analysis of "60 Minutes" Viewing Motivations.

Rubin, Alan M.

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Peer reviewed

ERIC Number: EJ259388

Record Type: Journal

Publication Date: 1981

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

A Multivariate Analysis of "60 Minutes" Viewing Motivations.

Rubin, Alan M.

Journalism Quarterly, v58 n4 p529-34 Win 1981

Suggests that those who hold the greatest affinity with the television news program, "60 Minutes," watch the program to be entertained while seeking information. (FL)

Descriptors: Audiences, Journalism, Motivation, News Media, Television Research, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A