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| Rubin, Alan M. | 3 |
| Perse, Elizabeth M. | 1 |
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| Journal Articles | 2 |
| Reports - Research | 2 |
| Information Analyses | 1 |
| Speeches/Meeting Papers | 1 |
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Peer reviewedRubin, Alan M.; Perse, Elizabeth M. – Communication Research: An International Quarterly, 1987
Indicates that (1) affinity, selectivity, and involvement predicted intentionality; (2) pass time motives, perceived realism, and reduced intentionality predicted nonselectivity; (3) pass time motives and reduced affinity predicted distractions; (4) information and nonentertainment motives, perceived realism, and intentionality predicted…
Descriptors: Audience Analysis, Behavior Patterns, Mass Media Effects, News Reporting
Peer reviewedRubin, Alan M. – Journal of Broadcasting, 1982
Summarizes past and present television and aging research, identifies several methodological concerns or problems of this research, and considers future directions for mass communication and aging investigations. Television portrayals of the elderly, television viewing behaviors, and the role of television are among the research areas discussed.…
Descriptors: Behavior Patterns, Literature Reviews, Mass Media, Older Adults
Download full textRubin, Alan M. – 1981
Data from 464 adults were analyzed to provide a more heuristic paradigm for mass communication uses and gratifications research in a study of the interactive nature of television viewing motivations, viewing behavior, and attitude gratifications. Factor analysis located five principal television viewing motivations: passing time, information,…
Descriptors: Adults, Behavior Patterns, Behavioral Science Research, Habit Formation
