Descriptor
| Audiences | 2 |
| Television Research | 2 |
| Television Viewing | 2 |
| Affective Behavior | 1 |
| Information Sources | 1 |
| Journalism | 1 |
| Mass Media Effects | 1 |
| Motivation | 1 |
| News Media | 1 |
| Popular Culture | 1 |
| Public Opinion | 1 |
| More ▼ | |
Source
| Journalism Quarterly | 1 |
Author
| Rubin, Alan M. | 2 |
Publication Type
| Reports - Research | 2 |
| Journal Articles | 1 |
| Speeches/Meeting Papers | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedRubin, Alan M. – Journalism Quarterly, 1981
Suggests that those who hold the greatest affinity with the television news program, "60 Minutes," watch the program to be entertained while seeking information. (FL)
Descriptors: Audiences, Journalism, Motivation, News Media
Download full textRubin, Alan M.; And Others – 1987
Cultivation theory states that television engenders negative emotions in heavy viewers. Noting that cultivation methodology contains an apparent response bias, a study examined relationships between television exposure and positive restatements of cultivation concepts and tested a more instrumental media uses and effects model. Cultivation was…
Descriptors: Affective Behavior, Audiences, Information Sources, Mass Media Effects
