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| Audience Response | 2 |
| Higher Education | 2 |
| Television Research | 2 |
| Television Viewing | 2 |
| Attitudes | 1 |
| Audience Analysis | 1 |
| College Students | 1 |
| Communication Research | 1 |
| Mass Media Effects | 1 |
| Motivation | 1 |
| Predictor Variables | 1 |
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| Rubin, Alan M. | 2 |
| Conway, Joseph C. | 1 |
| Perse, Elizabeth M. | 1 |
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| Journal Articles | 2 |
| Reports - Research | 2 |
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Peer reviewedConway, Joseph C.; Rubin, Alan M. – Communication Research, 1991
Explores the psychological origins of media gratification by examining how pertinent psychological variables help explain television viewing motivation. Finds that parasocial interaction, anxiety, creativity, sensation seeking's disinhibition dimension, and television affinity and exposure, helped to predict viewing motivation. (PRA)
Descriptors: Audience Response, Higher Education, Motivation, Predictor Variables
Peer reviewedRubin, Alan M.; Perse, Elizabeth M. – Human Communication Research, 1987
Examines the role of motives, attitudes, and audience activity in explaining affective, cognitive, and behavioral involvement of daytime soap opera viewers. Finds that viewing attention and perceived realism of soap opera content correlated with parasocial interaction, suggesting that parasocial interaction may be a functional alternative to…
Descriptors: Attitudes, Audience Analysis, Audience Response, College Students
