Descriptor
| Audience Analysis | 3 |
| Television Research | 3 |
| Television Viewing | 3 |
| College Students | 2 |
| Higher Education | 2 |
| Mass Media Effects | 2 |
| Attitudes | 1 |
| Audience Response | 1 |
| Behavior Patterns | 1 |
| Communication Research | 1 |
| Interaction | 1 |
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Author
| Rubin, Alan M. | 3 |
| Perse, Elizabeth M. | 2 |
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| Journal Articles | 3 |
| Reports - Research | 3 |
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Peer reviewedRubin, Alan M.; Perse, Elizabeth M. – Communication Research: An International Quarterly, 1987
Indicates that (1) affinity, selectivity, and involvement predicted intentionality; (2) pass time motives, perceived realism, and reduced intentionality predicted nonselectivity; (3) pass time motives and reduced affinity predicted distractions; (4) information and nonentertainment motives, perceived realism, and intentionality predicted…
Descriptors: Audience Analysis, Behavior Patterns, Mass Media Effects, News Reporting
Peer reviewedRubin, Alan M.; Perse, Elizabeth M. – Human Communication Research, 1987
Examines the role of motives, attitudes, and audience activity in explaining affective, cognitive, and behavioral involvement of daytime soap opera viewers. Finds that viewing attention and perceived realism of soap opera content correlated with parasocial interaction, suggesting that parasocial interaction may be a functional alternative to…
Descriptors: Attitudes, Audience Analysis, Audience Response, College Students
Peer reviewedRubin, Alan M.; And Others – Human Communication Research, 1985
Investigating the nature of parasocial interaction (relationship of friendship or intimacy of the television viewer with a remote media personality). Developed a model to measure parasocial interaction and tested news-viewing motives and patterns. (PD)
Descriptors: Audience Analysis, College Students, Higher Education, Interaction
